Learning Curve

Masters Collection

Student promotion, Strategy, third party negotiation, concept development.

Learning Curve wanted to inspire students and educators to upgrade to the Adobe Master Collection and not pirate software. We came up with the idea of approaching our independent creative network and asked would they like their work to be showcased in a campaign aimed at inspiring young creatives to use Adobe creative tools.

Each creative within our network is recognised as a master in their field of creativity and fitted nicely into our concept. Students and educators responded well to the poster, brochure, online campaign by being invited to collect each creative piece of work either in print or as a screen saver.