Budget is no longer the bottom line.

The ‘Neanderthal Days’ of marketing are over. Mass media, if it’s to be used, can’t project an image of how a company wants to be perceived. It must demonstrate what the company actually is.

Perhaps that means starting with your employees, and getting them to share an ethos first. Only then is it worth going to the consumer and asking, ‘do you like us?’ But there are many different ways to ask that question, and lots of different places to ask it. Traditional big agencies will invariably offer you a traditional big agency solution. Where they’re slick, we’re almost handcrafted. For us it’s about where and when to talk with your consumer – not how much it’s going to add to our balance sheet.