Heineken Greenhouse Sessions

Name and concept origination, third party negotiation, creative, graphics, animation, web development and mixed media production.

As part of Heineken’s successful global ‘Thirst’ music project we were asked to create a local themed music experience leading up to the launch in SA. The Greenhouse Sessions was developed and launched in selected dance venues across the major cities as a platform for established and up and coming DJ talent, at the same timegiving Heineken consumers a memorable brand experience.

The name and design captured exactly what Heineken music experience was all about. The campaign refreshed the brand personality among the 18 to 30 year old consumers, at the same time breathing more life into this world famous iconic brand.

33 %increase in market share

The campaign helped build brand awareness.
Venues were themed with specialy produced branded lighting, DJ Graphic animation, data capture, green competition greenhouses. The campaign resulted in memorable experiences for customers and utimately building Heineken sales.

  • Communication included: Local radio spots
  • Postcard flyers
  • Posters
  • IVR call Line
  • SMS
  • Interactive web site
  • Viral invitation
  • Big screen graphic animation